Haven is reinventing the candle industry by bringing the first customizable candle service delivered on a recurring subscription-based model with sustainability, intentionally, and eco-friendly products. The principals approached me to complete the design and build a future-thinking, easy to use, and DIY builder digital experience for the company.
SCOPE OF PROJECT
– Visual Design
– Custom Shopify Theme
– Custom Shopping Guide
Create a digital solution that explains the business model and simplifies the customer experience.
I helped Haven create a smooth website focused on user experienced and brand awareness.
The challenge from the start was to design a website for one of a kind business model that would simplify the shopping experience. I needed to build a digital platform that could appeal to a broad audience interested in healthy and refillable scented candles.
Developing the Strategy
I underwent a thorough audit of their existing wireframes and design. I made recommendations to combine sections that had become unwieldy and complicated on the user front-end as well as the back-end. With the infrastructure in place, I worked with a color palette inspired by the original stylescape and with two lightly contrasted typefaces to balance modernism and simplicity. The navigation is smooth, and the imagery is big and bold.
Understanding the Users
I worked carefully to integrate a custom builder without creating an overwhelming experience for the user. The site can manage small to large scale subscription-based models, and easy to shop experience with a custom DIY builder that seamlessly integrates with the subscription services for easy ongoing shoppig.
The result is a very fluid user experience and one that I view as a standout in the candle and home space.